Thu 08.09.2010 |
04:43
| Search:
.gif){kind=icon}
What does content management mean?
Content management means managing, controlling and presenting digital information and documents on different terminal equipment (channels), independently of the content or mode of presentation. Content management is characterized by creativity in the production and description of the information (metadata or information about information) and possibly the publication of information about the data. The process of publishing information usually includes the following steps:
1. Information creation
2. Information distribution
3. Information publishing
4. Information archiving (and re-usability)
The final goal of the process is storing the information in a single place and avoiding its manual transmission. Unfortunately, this can't always be implemented in companies, institutions and associations. There are many content management systems on the market (See our CMS Buyer's Guide). Knowing how to use metadata becomes essential as search engines (e.g. Google) continue to develop and web marketing becomes more common. Content management objectives:
1. Information creation
2. Information distribution
3. Information publishing
4. Information archiving (and re-usability)
The final goal of the process is storing the information in a single place and avoiding its manual transmission. Unfortunately, this can't always be implemented in companies, institutions and associations. There are many content management systems on the market (See our CMS Buyer's Guide). Knowing how to use metadata becomes essential as search engines (e.g. Google) continue to develop and web marketing becomes more common. Content management objectives:
- developing and distributing information faster and easier
- publishing information for different types of channels (web, mobile devices, digital TV)
- better information management
- finding information easier
