What is Internet marketing?

In the best of cases, it is an integral part of a company's marketing communications and supports its long-term strategies. Hardly any company can afford to ignore such an important and economical media as the Internet. Consumer behavior and generations are changing and search engines are becoming an increasingly more important vehicle for creating new contacts. Web marketing is more than a banner on a randomly-selected site. On the contrary, it is a long-term strategic operation to achieve a permanent competitive advantage.

Full-scale Internet marketing consists of:

• analysis of the current situation
  
• optimization of search engines
  
• Internet advertising
  
• design and implementation of web sites
  
• e-mail advertising
  
• web site traffic analysis